Middy's Offers you More

  • TYPE OF COMPANY:

    100% Privately owned by the Middendorp Family

  • START DATE:

    Since 1928

  • NUMBER OF BRANCHES:

    96+ & Growing

  • NUMBER OF STAFF:

    500+ & Growing

  • PRESENCE:

    Australia Wide

Middy's is Australia's largest independent electrical wholesaler, servicing the electrical contractor as well as data & security installers with branches Australia wide. You've probably noticed our trademark Middy's 'Pink' Branches.

Every day we work with over 10,000 electrical contractors, data & security installers and electro-technology professionals to provide their daily materials needs throughout Australia. From mines to skyscrapers, houses to factories; there's no job too big or small. We've been in the business for over 80 years now so we know a thing or two about our industry.

Australia's "electro-technology" industry is growing rapidly and so are we. As markets converge it is bringing more opportunities for our customer base and today we operate in exciting sectors such as home & building automation, security & CCTV, data & communications not to mention our traditional electrical & industrial markets. All in all this means opportunity for our staff to develop their skills & realise their potential.

Middy's Core Values

We are committed to working in close partnership with our customers to enhance their business and provide opportunities to develop our businesses together.

The Core Values that define our culture and are what make us a great Australian family company.

Relationships

We build long-term and mutually rewarding relationships with our Customers, Staff and Suppliers.

Honesty and Integrity

We act with honesty and honour without compromising the truth.

Innovation

We consistently innovate our product range and processes to ensure we “Offer you More”.

Commitment

We are committed to hard work, strong financial management, remaining a family owned business and with constant professionalism in everything we do.

Empowerment

We are determined to develop and maintain a high performance culture, ensuring our people develop high levels of accountability with a view to remaining relevant to our Staff, Customers and Suppliers.

Diversity

We are committed to continued development of a talented team of Staff and Managers with a diversity of education, experiences and knowledge.

Offering you more...

Throughout our 90 years in the electrical industry our commitment has always been to work closely with you, our customers, to enhance your business and provide opportunities to develop our businesses together.

The Australian electrical industry is an ever changing landscape that constantly evolves to deliver new market opportunities. From datacomms and security; to automation and energy management, new business opportunities abound and the challenge for the installer is how to keep pace with these accelerating developments. At Middy's we see our responsibility as one of investing in the products, knowledge, skills and support services to enable our customers to exploit these new markets. With this support we enable you, our customers to offer a broader range of services to your clients, secure in the knowledge that you have the support to deliver.

OYM & 80 Year Brochure Download

Middy's 80 Year Booklet - 80 Years in 2008 - 90 Branches in 2011

An insight to Middendorp Electric: where we've been, where we are now and the future.

Featuring:

  • Our History Your Strength - the foundation of Middy's in 1928
  • Why Pink? - an answer to the much asked question of "Why Pink?" of Middy's distinctive company colour
  • The Nationwide Branch Network - a history of expansion
  • Our Customers - Our Commitment - Middy's philosophy
  • Our Future - Middy's values into the future

Download the Middy's 80 Year Booklet

Visit the Middy’s TechEnergy site

Keeping Jobs and profits in Australia