Boosting Cable Efficiency

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Nexans New and Innovative Mobiway™ BOOST.

This advanced cable installation system is transforming the way electricians handle cable on-site, offering a smarter, safer and more efficient solution.

At Middy's, our mission has always been to stay at the forefront of product innovation and serve as a trusted partner to electricians across Australia.The Mobiway™ BOOST from Nexans Olex is one of the latest products driving this mission forward. This advanced cable installation system is transforming the way electricians handle cable on-site, offering a smarter, safer and more efficient solution.

One branch leading the charge in the adoption of this innovative product is Middy's Lilydale. Branch Manager Andrew Pargeter and his team have embraced the Mobiway™ BOOST, establishing it as a go-to for cable installation solution for their customers.
 

Middy's Lilydale Branch Manager Andrew Pargeter and customers at the Nexans Olex Factory

"We’ve had great success with the Mobiway™ BOOST, and it’s become a point of difference from other wholesalers. We even had customers from competing wholesalers come to us for this product because they couldn’t get it elsewhere”
- Andrew Pargeter - Branch Manager, Middy's Lilydale.

In early August, Andrew took 15 of his top customers on an exclusive tour of the Nexans Olex factory. The group had the chance to see first hand how Nexans Olex cables and products including the Mobiway™ BOOST, are produced, strengthening relationships between Middy’s, Nexans Olex and our customers.
 

During the factory visit, customers were particularly impressed with the product’s standout features:

• Stackable Stands: Easy to use and store.
• More Cable per Drum: Meaning fewer drums are required for each job, saving time and effort.
• Environmental Benefits: The recyclable design reduces waste and aligns with the growing demand for sustainable solutions.
• Safety: Minimise handling tools and avoid cable entanglement.

 

Stackable Stands in a customer's van

The response from customers on the tour was overwhelmingly positive. Many even requested to join the factory visit to learn more about the product, and after the tour, several went straight to the Lilydale branch to purchase the Mobiway™ BOOST.

The factory visit gave customers a behind-the-scenes look at the entire Nexans Olex production process. They were able to see the machinery in action, learn about how the products are made, and better understand the advantages of using the Mobiway™ BOOST system. Britton Electrical Solutions has been an early adopter of the Mobiway™ BOOST, and their team is already seeing the benefits.

"The guys love using the product. It’s quick to set up, tangle-free and easy when pulling cable. One of the biggest advantages is being able to pull multiple drums at once without adding much to the pulling force. From a business perspective, even though it’s slightly more expensive, the environmental benefits of the return-and-reuse principle make it well worth it. We’ll be continuing to use this product as much as we can."
- Wayne Britton - Britton Electrical Solutions.